At PURE FORGED GOLF we stand for...
  • Innovation.
  • Quality.
  • Expertise.
  • Technology.
  • 5* service.

Who we are

Welcome to Pure Forged, we are Scotland’s leading custom fit and premium golf equipment specialists. The company is family run by husband and wife team James and Lynne McCormack, who along with their staff form a highly experienced, qualified and fully accredited team of experts. Pure Forged excel in innovation, technology and quality products, all of which are provided with our ethos of world class service and customer satisfaction at the core of our business. James McCormack is our product specialist who is a certified club fitter and professional master clubmaker, having trained at Golfsmith Europe. Lynne McCormack is also a product specialist as well as being our sourcing and logistics manager. Lynne has over 20 years experience in buying and logistics, specialising in luxury golf components for the last 10 years. Pure Forged deal in component form which means that we can offer a vast range of custom build options from a wide range of high end products. At our Custom fit centre and workshop in Irvine, Ayrshire, Scotland, we offer a full service of custom fit, Tour quality assembly and customisation.

We are worldwide distributors of YU-GA products as well as being an authorised dealer for premium brands including PXG, Miura, Epon, Honma, OnOff, Alpha, Yururi, Vega and Edel. Pure Forged supply the best shafts and grips in golf, including: SuperStroke, GolfPride, Lamkin, Iomic, Shimada, KBS, Accra, Aerotech, Aldila, Fujikura, UST Mamiya, Graphite Design, Nippon,Oban, Matrix, True Temper, Project X and many more.


With our help you can achieve your golfing goals!

Why us?

At Pure Forged Golf we take the most comprehensive and technologically advanced approach to club fitting. In addition to standard club fitting, which typically involves loft/lie assessment, measurements for length, and swing speed, we also assess your statistics provided by the latest Trackman 4 technology, including swing speed, ball speed, smash factor, shaft acceleration profile, ball dispersion and also total distance optimization.

In addition, when we build clubs we fine tune them and spine align each shaft to ensure consistency within the set thereby guaranteeing shaft feel and consistency through each shot. Using our Trackman 4 fitting process, golfers have benefited from more distance and more accuracy than off-the-shelf clubs or traditional fitting processes. With the correct shaft and head combination, golfers hit the ball further, straighter and are able to swing with less effort. What has not been so clear to golfers, however, is how to find out what shaft and head combination is best for them. Golfers can spend hours hitting different shaft and head combinations with the hope of finding the one that feels right for them. We have developed our own proven strategies and processes over a number of years to provide accurate solutions for every golfer of every age group, stature and ability level.

We believe our core values of integrity, client satisfaction, innovation and technical expertise separates us from our competitors. Our focus on continually developing and maintaining the high standards of our work and product output, has created a culture within our business where every project we undertake receives the same world class diligence. We work with clients from countries all over the world who choose us because they know they can rely on our credibility, execution and delivery of the equipment of their dreams.

When you choose Pure Forged you are partnering with people and a company who cares. We are driven and passionate about golf. We are always searching for ways of improving our standards and products wherever possible. Small margins in this game can make a huge difference. Our attitude towards great service and helping golfers makes your experience with us a rewarding one.

  • We love golf and are a family run business who are extremely proud of what we do.
  • We are focussed on continually growing our excellent industry reputation.
  • All of our staff are fully trained, qualified and highly experienced.
  • We have our own in house team of highly skilled club fitters and club builders.
  • We provide an unparalleled customer service and after sales support.
  • Your experience with us will be an informative, memorable and rewarding one.
  • We offer a friendly and personable experience for each and every individual client.
  • We stock and supply the very latest golf equipment from a huge range of manufacturers.
  • Our custom-fit processes are proven to achieve significantly improved results on the golf course.
  • We use the very latest state of the art technology within our swing studio and Tour level workshop.

Leave a Reply